Consumer Tracking
Phil van Hest |
Wednesday, December 22, 2010
My dream yurt.
I bought a little stylus draw pad thing so I can start getting really frustrated with Photoshop. (---> See?) I shopped around. The thing arrived, and the next day I started getting these targeted emails and pop-ups advertising the exact thing I bought, but cheaper.
I know that any piece of technology I buy is automatically cheaper the next day; this is an undisputed pillar of the electronics industry. What is the point here though? Are "they" thinking, "Well, he bought one -- maybe he'll buy another one!" Or is it something less endumbening? Less endumbening, more evillifying.
Since capitalism depends in large measure on a certain high water mark of dissatisfaction, perhaps these targeted ads are not realistically expecting me to A: See an ad for the thing I just bought but at a lower price and then B: Cancel my previous order so that I can C: Order the same thing again for $5 less. Perhaps they just want to annoy me, so that I will be irritated by my own purchase. Ultimately this may not lead me to purchase another identical item, but perhaps to seek retail comfort elsewhere. AH HA. Customer tracking as a means to ensure customer dissatisfaction leading to an overall increase in consumption.
Always the new thing.



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